Back to last page Town of Meaford Challenge: Generate business inquiries to a small town's Economic Development Committee Solution: Initially asked to prepare a brochure, we came up with a modular approach which allowed for updates, we prepared an economical "magazine", and generated a small direct mail campaign -- all within the original brochure budget. We designed and produced a die-cut folder which would hold loose sheets of often-updated material, such as real estate information. The centerpiece of the kit was the 12-page "magazine", which appeared through the die-cut and included profiles of existing local business people, the advantages of living in Meaford, and other lifestyle pieces. Back to last page