Back to last page Toyota Canada Agency: Maritz Communications Challenge: Educate salespeople on the specific production processes which make Toyota vehicles better, so they could provide the steak -- not just the sizzle -- to today's educated consumer. Solution: We created a number of video workshops explaining various Toyota strengths, from the philosophy of the assembly line to the unique alloys used in various parts and assemblies. We backed up the videos with workbooks and speaker's notes, actual scripted presentations sales managers could use to direct the session and help encourage participation. We also created a few games to help salespeople memorize key concepts. Back to last page